Let’s define what is a Professional Headshot. Essentially it is a tightly cropped photo of the face, from the shoulders/waist up. The subject is pretty much camera aware — typically either looking directly in the lens, or at an angle. These headshot photographs can be used to create your personal brand.

Your professional headshots are extremely important, especially in the business and professional world, because it creates the first impression form of you. In this day and age, high-end professional headshots have become a major trend among business professionals. With the business world being so competitive, photography is an essential aspect that can help business professionals stand out from their competitors.

You may ask the question “Does business professional headshots really matter?” – and the answer is simple, “yes” it does.

As previously stated, many business professionals use and need professional headshot to market themselves in their respective industry. For example, business professionals, and entrepreneurs use their headshot to market their services.

In this current modern and digital world we live in, your headshot has the power and influence to determine whether you get a job, or even get that new quality client. It’s important that if we want to leave a lasting effect, and create a great impression, you have to have quality headshots.

It’s always recommended to use a professional headshot any time a picture of yourself is need, and that would include across all social media platforms, especially if you are trying to keep the professionalism of your brand consistent. So that means, on not just LinkedIn, but Facebook, Instagram, etc… Other areas where you can include your professional headshot; Business Cards, Resumes, Email Signatures, About us pages of business websites.

A few key characteristics of a great professional headshot:

• Your face is in clear sharp lighting
• Your outfit, hair, accessories, makeup are all professionally assembled and not distracting
• Being authentic
• Expressing your confidence level

Thanks for reading, and if you are thinking about launching a new business venture, looking to exceed your business professional goals, it’s always a good idea to invest in new professional headshots, as needed.

If you are ready to upgrade your professional headshot, send us an email info@pwglens.com